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Download the World Design Capital Helsinki 2012 App Via UPM BullsEye NFC Tags

Delivers the program and actively follows WDC Helsinki 2012 news and event updates

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By: DAVID SAVASTANO

Editor, Ink World Magazine

The Fjord and World Design Capital (WDC) Helsinki 2012 organization has launched a mobile application for WDC Helsinki 2012. The app, “WDC 2012,” released on Jan. 4, is a “digital programme book” which delivers the program and actively follows WDC Helsinki 2012 news and event updates. Smartphone users can easily download the WDC 2012 app via NFC ‘shortcuts’ – the nearly 20,000 UPM BullsEye NFC tags featuring NXP Mifare UL chips, embedded in posters and stickers around the city of Helsinki and...

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